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Online Webinar: Financing Health: Trends, Challenges and Opportunities

  • 14 Nov 2018
  • 10:00 AM - 11:00 AM (PST)


  • A member of any chapter of the WP&BC in good standing.

Registration is closed

Financing Health: 

Trends, Challenges and Opportunities

Wednesday, November 14, 2018  10:00 am - 11:00 am PST


Whether you are managing the cost of group health benefits, encouraging participants to invest HSA assets or including financial planning as a component of a wellness plan, money and health are related.  And while employee benefits insiders (and Congress!) recognize that health and wealth have converged, it is not always easy to find integrated solutions. In this session, Shelby George, ERISA attorney and consultant, will provide an overview of the trends in Washington DC, innovations by financial service firms and reactions by employers. But just as important, she will give attendees an independent and practical assessment of the resulting challenges and opportunities, and leave you with 3 actionable take-aways.

Key Take Aways:

1.       Use the “Bucket” approach to communicating benefits

2.       Think about health care spenders differently

3.       Ask providers and partners the tough questions

Our Speaker:

Shelby C. George, JD, CEBS

Shelby is an ERISA attorney, Certified Financial Education Instructor, Certified Behavioral Finance Advisor, and self-described advocate for retirement savers and health consumers everywhere. She has dedicated nearly 15 years to helping brokers and advisors better serve plan sponsors and participants.

With subject matter expertise in the Affordable Care Act, ERISA fiduciary best practices, retirement planning and 401(k) investments, Shelby is a frequent speaker at numerous industry events including: NAGDCA, NAPA, fi360, Cambridge Ignite, RBC Wealth Management Managed Solutions Symposium, and the ASPPA Benefits Council of Central Florida. In addition, Shelby is frequently quoted for her expertise in retirement and financial planning topics in national industry publications including U.S. News & World Report, PlanSponsor, PlanAdviser, Bloomberg Businessweek,, SHRM, WSJ Digital,, Ignites, and BenefitsPro.

In 2018, she launched her own practice, Wall to Main Consulting, where she provides strategic planning, training and educational resources to some of the most innovative organizations in the employee benefits industry. In addition, Shelby founded The New Normal Club, a community of support and information for women who are navigating the health shock of a loved one. Shelby is a true financial planning evangelist, on a mission to help Wall Street better meet the needs of Main Street.

Continuing Ed:

1 CE for AIF Certification (pending)

1 CE for ASPPA certifications

1 CEC for NIPA certifications

1 CPE for CEBS

1 CE for JBEA

1 hour MCLE for California attorneys

1 hours for California CPAs

1 hours for Certified Financial Planners (pending)

1 hour for ERPA and Enrolled Agents

Cost: $35 for members, $50 for non-members. 
AFTER November 11  $60 for Members , $75 for Non-Members

For those who cannot attend the live webinar broadcast, a recording of the webinar will be available within one week of the live webinar date. To register to receive a link to the webinar recording, just go through the regular registration process and a link will be sent to you via e-mail as soon as it is available. Please follow the link below to register using a credit or debit card. For group registration, please contact Marti Hack directly at
Thank you to the sponsor of this Webinar:

Please feel free to reach out to WP&BC with any questions.

Direct Questions To:




PO Box 13
Parker, CO 80134

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